2024 Toyota Prius in Edmonton

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The Toyota Prius is a trailblazer in the world of hybrid vehicles, having set the standard for fuel efficiency and environmental consciousness since its debut in 1997. The 2024 model takes this legacy to new heights from the previous generation, with a host of advanced technologies and improvements that make it one of the most innovative and efficient cars on the market.
Not only does the Prius boast exceptional fuel economy, thanks to its aerodynamic design and hybrid powertrain, but it also leads the way in reducing emissions and minimizing its impact on the environment. The 2024 Toyota Prius is not just a car for saving money on gas, but also for making a conscious choice for the planet.

Designed for the modern driver, the 2024 Prius offers a driving experience that combines comfort and cutting-edge technology. From the moment you step inside the cabin, you’ll be surrounded by a sense of quality and refinement, with a host of advanced features that enhance the driving experience.

Whether you’re looking to save money on fuel costs, reduce your environmental footprint, or simply drive a car that is at the forefront of innovation, the 2024 Toyota Prius is the perfect choice.

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A side view of a silver Toyota Prius

Exterior Styling

The 2024 Toyota Prius boasts a sleek and modern exterior design that is not only aesthetically pleasing but also functional in terms of fuel efficiency. It is a perfect blend of form and function and it is a smart choice for those looking to make a statement while also being conscious of the environment.
The front of the Prius features a bold and striking grille, complemented by sleek and elongated headlamps that extend to the sides. The front bumper, designed to be low and wide, gives the car a sporty and aggressive look. There is a huge improvement when you compare it to the previous generation.

Toyota Prius’ side profile is equally striking, with smooth and flowing lines that give the car a sense of motion, even when stationary. It sits on a set of stylish and lightweight alloy front and rear wheels, available in a variety of sizes and finishes. The roofline is also designed to be low and sleek, giving it a coupe-like appearance.

The rear of the car is equally impressive, with sharp and angular lines that give the car a sense of movement and sportiness. The rear bumper, which is also designed to be low and wide, adds to the car’s aggressive look. The elongated, sleek rear taillights, which extend from the sides to the center, create a unique and striking visual effect.

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A rear of a 2023 Toyota Prius

Interior Styling

The interior of the 2024 Toyota Prius is designed with a focus on comfort, luxury, and sustainability. The spacious cabin boasts premium materials and state-of-the-art technology, creating a comfortable and luxurious driving experience.
As you step inside, you’ll be greeted by the sleek and modern dashboard. The minimalist design features a large touchscreen display that serves as the hub for all the car’s controls and features. The intuitive interface makes it easy to access all of the car’s functions without the need to navigate through multiple buttons or menus.

The seats in the Prius are crafted from premium materials and are designed to provide maximum comfort. The front seats are fully adjustable, including heating and ventilation options, while the rear seats offer ample legroom and headroom. The seats are designed to provide optimal support and comfort during long drives, making the Prius an ideal choice for road trips or commutes.

In addition to the comfort and luxury, the interior of the Prius is designed with the environment in mind. The car features eco-friendly materials, such as recycled plastics and plant-based materials, that are not only good for the environment but also contribute to the car’s overall aesthetic value. Toyota Prius also features ambient lighting that can be adjusted to suit the driver’s preferences, creating a relaxing and comfortable driving experience.

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The interior of a 2023 Toyota Prius

Engine & Performance

As a pioneer in the world of hybrid cars, the Prius has always set the standard for fuel efficiency and environmental friendliness in the automotive industry. The 2024 Toyota Prius is no exception with a fuel economy rating of up to 4.8 L/100 km in the city and 4.7 L/100 km on the highway.
The new Prius turned out to be a cutting-edge hybrid vehicle that offers a smooth and efficient driving experience. It is powered by a 1.8-liter four-cylinder gas engine paired with an electric motor, producing a combined output of 121 horsepower. It is also paired with a continuously variable transmission (CVT) that provides a seamless and shiftless operation, allowing the driver to focus on the road ahead.

The Toyota Prius’s electric motor is a highlight of the hybrid vehicle’s powertrain. Its Permanent Magnet Synchronous Motor (PMSM) is powered by a high-voltage Lithium-Ion Battery (Li-Ion) pack with a capacity of 222V. The PMSM is located at the rear of the car, and it generates a peak power output of 83 kW (111 horsepower) while working in unison with the Interior Permanent Magnet Rear Motor (30 kW, 40hp) to power the vehicle.

The battery pack is designed to store energy generated during braking and can also be charged through an external power source (Plug-In). It is located under the rear seat and cargo area and is built to last the lifetime of the vehicle.

The hybrid system of the Prius comes with a very useful Eco mode, which adjusts the engine, transmission, and air conditioning to optimize fuel efficiency. This mode can be activated by the driver at any time, making it easy to maximize fuel savings when desired.

In addition to its fuel-efficient powertrain, the 2024 Toyota Prius also features an electric motors only mode, which allows the vehicle to run on electric power alone at low speeds. This can be useful in city driving, where short trips and stop-and-go traffic are common. The electric-only mode can be activated by the driver and can be used for up to a mile at speeds of up to 40 kph.

The new Toyota Prius promises a driving experience that is both comfortable and exhilarating. Its well-balanced suspension and responsive handling make for a smooth and steady ride, while the hybrid powertrain delivers instant torque and powerful acceleration.

The 2024 Toyota Prius boasts a generously sized fuel tank of  40 liters, providing a range of up to 1000 kilometers on a single tank of gas. Not only does this afford drivers the freedom to embark on long road trips without the need for frequent pit stops, but it also means that the cost of running the car will be relatively low.

Factors such as location, driving habits, and frequency of use will ultimately determine the cost of ownership, but Toyota’s hybrid technology is well-known for its fuel-efficient nature, making the Prius an economic choice for any driver.

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The drive mode selector in a 2023 Toyota Prius


The 2024 Toyota Prius is a revolutionary vehicle that sets a new standard in the automotive industry but also goes above and beyond with its cutting-edge technology and advanced features.
One of the most impressive aspects of the 2024 Toyota Prius is its advanced infotainment system. The large, intuitive touchscreen display is easy to navigate and customize to your preferences and includes satellite navigation, Bluetooth connectivity, and a premium sound system.

Additionally, the Toyota multimedia system is also compatible with remote connect, Apple CarPlay and Android Auto, allowing you to seamlessly connect your smartphone and access all your favorite apps and music.

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A person holding a toyota digital key for 2023 Prius


Safety is also a top priority in the 2024 Toyota Prius, as it is equipped with a host of advanced driver assistance systems (ADAS) included in the Toyota Safety Sense as standard, designed to keep you and your passengers safe. These features include lane departure warning, blind spot monitor, pre collision system, and regenerative braking, as well as a rearview camera and a variety of airbags.

The Toyota Safety Sense 3.0 is another major highlight of the 2024 Toyota Prius. This suite of advanced driver assistance features includes the rear cross-traffic alert, pedestrian detection, lane departure alert with steering assist, automatic projector beam, full-speed range dynamic radar cruise control, and lane tracing assist, all of which are designed to help you stay aware of your surroundings and make driving safer and more comfortable.

The Prius also offers advanced security features such as an alarm system, remote keyless entry, and push-button start, all of which work together to help keep your vehicle secure and protect it from theft.

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An image showing the dynamic radar system in a 2023 Toyota Prius

Order your 2024 Toyota Prius at Toyota Northwest Edmonton

The 2024 Toyota Prius is a hybrid vehicle that is intelligently designed and available for plenty of upgrades and customization options. Contact our team at (780) 900-5471or Click here to send us an email today . Toyota Northwest Edmonton located at 14240 – 137 Ave. Experience world-class customer service at Edmonton’s premier Toyota dealership!
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