The Pat and Diana Priestner Family, Toyota Northwest Edmonton, and all CanadaOne Cares Dealerships, are dedicated to making a meaningful, lasting difference through thoughtful charitable giving. By supporting the needs of our communities we're building more than a company; we're building a legacy of care and commitment.
Toyota Northwest Edmonton Cares
We're Proud to Support
Toyota Northwest Edmonton Supporting SACE
Since 1975, the Sexual Assault Centre of Edmonton (SACE) has been a lifeline for those affected by sexual violence, providing a safe space for people of all ages, genders, and backgrounds to find healing and support without judgment. But now, SACE faces heartbreaking challenges.
Due to unexpected funding cuts, they have been forced to pause intakes for several clinical services starting March 10, 2025.
This means fewer people will have access to the critical care they need at a time when these services have never been more important. Sexual violence is a painful reality in our society. Organizations like SACE shouldn’t have to struggle to stay open, but they do, because the need for compassionate, professional care remains.
To help SACE continue their essential work, Waterloo Ford, Freedom Ford, Sherwood Buick GMC, Rally Subaru, Subaru City, Toyota Northwest Edmonton, and Sherwood Park Toyota are donating $85,000 on behalf of the Pat and Diana Priestner Family in the hope that survivors continue to receive the support they deserve.
If you can, please consider supporting SACE: www.sace.ca
Listen. Believe. Support.
A Legacy of Care and Compassion
In the demanding world of retail automotive, mental health often takes a back seat. The challenges faced by dealership teams, especially during the pandemic, highlighted the critical need for support and understanding.
Pat Priestner, our founder, recognized this need and turned his personal reflections into action. Originally written as a heartfelt memoir for his children and grandchildren, Notes for the Children shares Pat's journey of overcoming personal and professional challenges while prioritizing mental well-being. Drawing from over 50 years in the retail automotive industry, he candidly addresses his struggles, lessons learned, and the practices that helped him navigate life's ups and downs.
Today, Pat visits our dealerships to share these experiences firsthand, fostering conversations around mental health and personal growth. His book is a blend of personal stories and practical advice—a testament to the transformative power of small, meaningful changes.
All proceeds from Notes for the Children will go to charities that support well-being across Canada, helping to extend the impact of his message beyond our organization.
Contact
For more information about Toyota Northwest Edmonton's charitable giving initiatives and CanadaOne Cares, please contact Lauren Becker or fill out the form below.