Our Commitment to Safety
Our Ultimate Goal: a World without Accidents
Promoting a safer mobile world is - and always will be - one of Toyota's top priorities. Through the development of innovative technologies, Toyota remains committed to ongoing safety improvements - a commitment that is recognized with accolades like multiple IIHS Awards.
In pursuit of a safe driving environment, Toyota takes an integrated approach that brings together distinct areas of driving.
Parking: Take he guesswork out of backing in and backing up, thanks to a number of technologies that increase your field of vision. We've developed Backup Cameras with Guidelines for backing into parking spaces, a Rear Cross Traffic™ system that warns of approaching vehicles when backing up, and Intelligent Parking Assist that can park a vehicle virtually unassisted.
Active Safety: Active safety technologies are designed to help when the unexpected happens.Blind Spot and Lane Keep Assist issue alerts to warn you of hidden Danger. Traction Control helps you safely traverse wet, icy, loose or uneven surfaces. Vehicle Stability Control helps prevent wheel slip by reducing engine power and applying necessary brake force automatically. Anti-lock Brakes prevent wheel lock during a sudden stop by applying “pulsing” brake pressure. Electronic Brakeforce Distribution enhances stability while braking, while Brake Assist detects sudden braking and adds full pressure to prevent a collision. Some technologies, like Vehicle Dynamics Integrated Management, are so advanced that they can anticipate your intentions and then automatically activate a variety of safety systems to ensure the highest possible level of vehicle control and stability.
Pre-Crash Safety: Sometimes accidents are unavoidable, but we've developed technologies that can predict the likelihood of a collision, take steps to reduce damage and injury, and in some situations, help avoid an accident altogether. Pre-Collision System*** warns when an obstacle is detected by radar, then automatically apply brakes to reduce the severity of impact and tighten seatbelts to help protect occupants.
Passive Safety: From airbags to seatbelts to impact-absorbing body structures that channel impact energy away from the cabin, Toyota vehicles are loaded with passive safety measures. We’ve even specially designed our headrests and driver and front passenger seats to help reduce impact effects such as whiplash.
Evolution of safety
We're continually investing in research and development to find new ways to raise our quality, working to help keep you safe. That means leading the way when it comes to packaging safety features on our vehicles - so when you get behind the wheel, you can focus on the journey ahead and the simple joy of driving.
Toyota Safety Sense*
Toyota believes that no matter the destination, everyone deserves to arrive safely. Toyota Safety Sense (TSS) offers an advanced suite of safety features standard on virtually all models by Autumn 2017.
is currently available on:
2018 Tacoma, 2018 Sienna, 2018 Prius, 2018 Highlander, 2018 Highlander Hybrid, 2018 Tundra, 2018 Sequoia, 2018 Corolla, 2018 Avalon, 2018 C-HR, 2018 Camry, 2018 Camry Hybrid, 2018 RAV4, 2018 RAV4 Hybrid, 2017 Prius Prime, 2017 Highlander, 2017 Highlander Hybrid, 2017 Avalon, 2017 RAV4, 2017 RAV4 Hybrid, 2017 Prius: